Born at the Kitchen Table
This started at our kitchen table. My wife Tracy needed a fan for her horse's run-in shed, and there was nothing on the market that worked. So Ava and I decided to build one. She's 8—she picked the name, helped design the materials, built the prototypes with me, and she decided that 25% of our profits go to animal rescues. I've started four companies, but this is the first one where my daughter is helping build the product, my wife is running marketing, and our horse is the first customer. The hotter the sun gets, the harder the fan blows—Ava will tell you that's just physics.
Ava's idea. Non-negotiable. Built into the company from day one.